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Career Experience & Executive Impact

Brand-side Growth Leadership & Transformation

I’ve spent my career leading marketing and performance growth initiatives inside global organizations—partnering with senior leadership to scale revenue, build teams, and modernize marketing operating models.

 

My experience spans international markets, enterprise B2B and B2C environments, and high-growth transformation efforts.

Experience

​Over the past 15+ years, I’ve helped brands like Disney, Oracle, and IBM drive global growth through full-funnel paid media strategies, performance innovation, and
high-impact team leadership.
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  • Strawberry Frog Media

    • ​Senior Director, Marketing Strategy

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  • Disney+

    • ​Growth Marketing, Paid Media Manager (International Markets)
       

  • Oracle

    • Interim Global Director, Paid Social 

    • Group Director, Paid Social - North America 

    • Senior Digital Marketing Manager, Paid Social Lead

    • Senior Digital Media Strategist 
       

  • IBM

    • Digital Strategist, NA Systems Performance Marketing 
       

  • Ogilvy

    • Digital Media Supervisor

    • Media Planner 

    • Assistant Media Planner
       

  • Madison Square Garden

    • Fan Cam Producer

    • Event Presentation / Marketing (NY Rangers)

    • Ranger Fan Contributor
       

  • Bleacher Report 

    • Contributor
       

  • Patch.Com

    • Writer & Reporter
       

SKILLS:

Strategic Marketing & Optimization:

  • A/B Testing

  • Multichannel Campaigns

  • CX/UX

Leadership & Execution:

  • Client Relationships

  • Project Management

  • Budget Oversight

Analytics & Technology:

  • Adobe Analytics

  • DV360

  • Oracle BI

  • Salesforce

Creative & Brand:

  • Copy Evaluation

  • Audience Segmentation

  • Brand Positioning

Education

DEGREES

  • Rutgers,  The State University

    • Bachelors of Science, Sports Management
       

  • Rutgers,  The State University

    • Bachelors of Arts, Journalism & Media Studies

CERTIFICATIONS

  • Meta

    • ​Facebook Blueprint
       

  • LinkedIn

    • ​Certified Marketing Expert
       

Tech

Analytics

Adobe Analytics | DV360 |  Oracle Data Cloud (Formerly BlueKai) | Oracle Business Intelligence | Oracle Data Visualization | 

MARTECH

Facebook | LinkedIn | Netbase | Salesforce | Sprinklr | Twitter | Marketing Resource Management (MRM) | 

BUSINESS

GCM | Eloqua | Prisma | TTD | Oracle Endeca Server | PathFactory | Confluence | Slack | Airtable

Joe S.

"[Joe] has a tremendous amount of drive and an absolute passion for sports. Joe displays wisdom beyond his years and always has a firm grasp of assignments and deadlines. His dedication, drive and intelligence will take him far in his sports career. I give him my highest recommendation without hesitation.
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