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Career Experience & Executive Impact

Global Strategy. Cross-Functional Leadership. Measurable Growth.

With over a decade of experience leading marketing strategy across tech, streaming, and B2B sectors, I’ve driven measurable growth for brands like Disney, Oracle, and IBM. I bring a unique mix of creative insight, performance rigor, and cross-functional leadership—having led global teams, scaled in-house operations, and managed $50M+ in media budgets. Whether optimizing funnel performance or building new capabilities from scratch, I align marketing outcomes with executive priorities and business goals.

Experience

​Over the past 10+ years, I’ve helped brands like Disney, Oracle, and IBM drive global growth through full-funnel paid media strategies, performance innovation, and
high-impact team leadership.
 

​

  • Disney+Gro

    • ​Growth Marketing, Paid Media Manager (International Markets)
       

  • Oracle

    • Interim Global Director, Paid Social 

    • Group Director, Paid Social - North America 

    • Senior Digital Marketing Manager, Paid Social Lead

    • Senior Digital Media Strategist 
       

  • IBM

    • Digital Strategist, NA Systems Performance Marketing 
       

  • Ogilvy

    • Digital Media Supervisor

    • Media Planner 

    • Assistant Media Planner
       

  • Madison Square Garden

    • Fan Cam Producer

    • Event Presentation / Marketing (NY Rangers)

    • Ranger Fan Contributor
       

  • Bleacher Report 

    • Contributor
       

  • Patch.Com

    • Writer & Reporter
       

SKILLS:

Strategic Marketing & Optimization:

  • A/B Testing

  • Multichannel Campaigns

  • CX/UX

Leadership & Execution:

  • Client Relationships

  • Project Management

  • Budget Oversight

Analytics & Technology:

  • Adobe Analytics

  • DV360

  • Oracle BI

  • Salesforce

Creative & Brand:

  • Copy Evaluation

  • Audience Segmentation

  • Brand Positioning

Education

DEGREES

  • Rutgers,  The State University

    • Bachelors of Science, Sports Management
       

  • Rutgers,  The State University

    • Bachelors of Arts, Journalism & Media Studies

CERTIFICATIONS

  • Meta

    • ​Facebook Blueprint
       

  • LinkedIn

    • ​Certified Marketing Expert
       

Tech

Analytics

Adobe Analytics | DV360 |  Oracle Data Cloud (Formerly BlueKai) | Oracle Business Intelligence | Oracle Data Visualization | 

MARTECH

Facebook | LinkedIn | Netbase | Salesforce | Sprinklr | Twitter | Marketing Resource Management (MRM) | 

BUSINESS

GCM | Eloqua | Prisma | TTD | Oracle Endeca Server | PathFactory | Confluence | Slack | Airtable

Joe Schilp

"[Joe] has a tremendous amount of drive and an absolute passion for sports. Joe displays wisdom beyond his years and always has a firm grasp of assignments and deadlines. His dedication, drive and intelligence will take him far in his sports career. I give him my highest recommendation without hesitation.
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