
Strategic Leadership Meets Creative Execution
Driving performance, innovation, and growth for brands that want to scale smarter.
I’m a growth-focused marketing leader with over a decade of experience scaling global paid media strategies across industries—from streaming and sports to tech and enterprise. With a unique blend of data fluency, creative strategy, and team leadership, I build high-performing systems that turn vision into measurable growth.
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I believe the most effective marketing leaders operate like great coaches—able to see the full field, call the right play, and empower every player to win. Whether leading teams across continents or helping brands build from the ground up, I bring clarity, energy, and structure to every initiative.
Multi-Faceted
Multi-Faceted Leadership
with Purpose and Impact
With over a decade in digital marketing, I’ve led global strategies across tech, streaming, sports, and media—on both the agency and client side. I thrive on building what doesn’t exist yet, from launching the first in-house media agency at a global tech brand to scaling cross-functional teams that push creative and performance boundaries. Recognized with multiple innovation awards, I lead with clarity, purpose, and a deep belief in motivating people to exceed what's expected—grounded in strategy and delivered through execution.
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A Communicator at Heart,
A Competitor by Nature
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My journalism background has shaped how I lead: clear communication, thoughtful narrative, and message-market fit. At the same time, my lifelong passion for sports fuels a competitive mindset—one that blends discipline, teamwork, and tactical adaptability. Whether managing global teams or optimizing campaigns, I approach each challenge like game day—with focus, precision, and a relentless drive to win.
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Let’s Build What’s Next
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Whether you’re scaling a global brand, optimizing a performance engine, or building an in-house team from scratch—I bring the strategic vision and operational rigor to move fast, go deep, and deliver results. I’m always up for a challenge, especially when it means collaborating with people who are passionate, driven, and ready to lead.
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Let’s connect and explore how we can drive what’s next—together.
Leadership Style & Values
​I lead with strategy, communication, and adaptability—balancing analytical precision with a team-first mindset. Colleagues often describe me as resilient, focused, and energized by change.
MBTI: ENTJ | Enneagram: 3
Strengths: Strategic • Achiever • Communication
Strategic Value & Operating Principles
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Strategic Execution: Conversion rate optimization, attribution modeling, PPC/CPM frameworks
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Creative Leadership: Copy and creative evaluation, trend awareness, innovation mindset
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Cross-Functional Collaboration: Communication, empowerment, adaptability, data-driven decisions
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Core Values: Integrity, resilience, team-first mentality, merit-based recognition